Coca cola is a soft drink empire and serves customers around the world to supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. Introduction to the coca-cola company: the coca-cola company has been active since 1886 (the coca-cola heritage timeline), its year of constant success and presence in the oligopoly of the soft. Demographic forces within coca cola several different demographic factors are relevant to their market sector age is a factor that is relevant as the organisation has to obey by certain laws and regulations for example by advertising to children, it is deemed unorthodox and morally wrong. Coca-cola is the world's most valuable brand in which the company features 15 billion dollars brands that includes diet coke, coca-cola zero, sprite, fanta, minute maid and others (the coca-cola company, 2006-2012. These factors in total define the whole external environment of coca-cola from each and every angle and helps in determining how these various factors will affect the performance and business operations of the company in long run (pestle analysis, 2013.
These factors in total define the whole external environment of coca-cola from each and every angle and helps in determining how these various factors will affect the performance and business operations of the company in long run (pestle analysis. Factors to consider for international marketing international marketing is very different from domestic marketing there are a whole host of issues when marketing internationally that a business does not normally have to deal with when marketing in their own country.
The assignment focuses on attitudes and behaviour on the concept of the consumer's buying behaviour towards coca-cola, different consumers have got different decision making process the buyer's ultimate goal is to buy the product with low/best affordable price. 0 macro environmental factors that might influence coca cola company the macro environmental is a universe of sociological elements that affect a company's ability to serve its customers or sell its goods and services. While it's mainly thought of as a simple soft drink company, other businesses could take a page from the coca-cola handbook when it comes to using technology for innovation. In conclusion, different factors that affect coca cola consumer satisfaction has been analyzed and their extent determined the results from the research indicates that about 60% of consumers are satisfied by the product while the other 40% are not.
Coca cola's objective is to target every consumer of the country so coca cola has to set its prices at such a level which no one can offer to its consumers that is why coca cola charges the same prices as are being charged by its competitors. The coca-cola company (nyse: ko) is a total beverage company, offering over 500 brands in more than 200 countries and territories. The result of this is that the demand for coca-cola has increased very much in economics we would say that the demand curve for coca cola has shifted upward. Micro environment affecting coca cola micro environments are the internal environments of any company like company itself, marketing intermediaries, suppliers, customers, competitors & public following are the major micro enviro -nmental factors which are affecting coca-cola.
The key success factors of coca-cola are given below: strong global presence coca-cola is a carbonated soft drink sold in the vending machines, stores, restaurants in more than 200 countries. Additionally, the analysis involve both the marketing and environmental factors that affect the market coca cola company is one of the most recognized soft drink firms in the world though its headquarters are in the united states, the company is almost in all countries of the world (r'search, 2013. It also explains the various factors that is affecting these industry as a whole especially the coca cola company and they are external/remote factors and internal/industrial factors then it continued by discussing about the strength and the weakness of coca cola. -the coca cola system: the whole supple chain of coca cola and its bottling system is a big strength for the company it allows the company to target various markets globally.
Strong brand names like coca-cola, fanta, limca, and maaza add up to the brand name of the coca-cola company as a whole the red and white coca-cola is one of the very few things that are recognized by people all over the world. The most important political factors which can have a direct impact on coca cola are laws and government regulation of food products for example in us, the food and drug regulations apply to its business. The coca cola market analysis the market analysis is responsible for monitoring the company's both external and internal environment coco cola uses this strategy to watch both external and internal factors in regard to its business.
Coca cola external environmental factors there are many external forces that any company must be aware of in order to be profitable these very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. Coca- 7 cola company has about 3300+ different products, in penetrating new market after intensive market analysis the company start by introducing few of their products based on the social factors of the general population subsequently increasing products based on social factors. The coca-cola company (nyse: ko) is a total beverage company, offering over 500 brands in more than 200 countries and territories in addition to the company's coca-cola brands, our portfolio includes some of the world's most valuable beverage brands, such as ades soy-based beverages, ayataka green tea, dasani waters, del valle juices and nectars, fanta, georgia coffee, gold peak teas and.