The first part of the paper looks at research that a car insurance company has undertaken to assess the potential of entering the general insurance market the second part of the paper undertakes a customer, internal industry audit. Swot analysis is a tool for auditing an organization and its environment it is the first stage of planning and helps marketers to focus on key issues swot stands for strengths, weaknesses, opportunities, and threats. Marketing audit this research paper marketing audit and other 64,000+ term papers, college essay examples and free essays are available now on reviewessayscom autor: review • march 11, 2011 • research paper • 3,151 words (13 pages) • 1,552 views.
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